Do you remember when Jean-Claude Van Damme made his bloodcurdling split over two speeding trucks? This ad showed us that Volvo not only strives to make its ads show the reliability of its cars, but also to arouse excitement. What awaits us this time?

With the perfect blend of state-of-the-art technology and cutting-edge design, the Q50 is built to stir the emotions. The high-performance and highly-efficient 2.2-litre direct injection turbo diesel engine will exhilarate while the InTouch dual-touchscreen controls are set to empower those behind the wheel.

Rolls-Royce Motor Cars has brought Serenity to this year’s Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world’s media. Showcasing the tireless efforts of the Bespoke designers and craftspeople at the Home of Rolls-Royce at Goodwood to “Take the best that exists and make it better,” Serenity introduces a completely new level of individualised luxury applied to a Rolls-Royce Phantom – already considered by owners and admirers alike to be “the Best Car in the World.”