On average, the requirements regarding content management and also the content itself change over a period of around seven to ten years.
This means that companies are repeatedly confronted with the challenge of finding a really good and, above all, up-to-date content management system, such as the CMS for Salesforce Commerce Cloud. The following article explains how this can be mastered.
The modern requirements for a content management system
There are around 1,000 different content management systems available for companies to choose from in the German-speaking region alone. In the past, CMSs were characterized by functions and features that qualified them as extremely well suited for use - today, however, many of them are already an absolute standard.
The internationalization and distribution of content, for example, is hardly a real challenge for a contemporary CMS. Due to the triumph of headless CMS and the associated separation of design and content, almost a separate type of CMS has emerged.
For companies, however, even an essential function for the individual requirements can already lead to the fact that the offer on the market shows itself to be clearly limited.
How to find the ideal content management system
Content management is only one of many different building blocks in a successful marketing concept. This discipline can rarely be considered completely self-sufficient.
It should not be neglected that the chosen CMS must be ideally suited to the respective extranet or online store. The content management system is therefore subject to an extremely strong influence of the other systems used in a company. Many companies also want their content management system to be both automated and personalized to the greatest possible extent.
In principle, the current range of CMSs is so large that a suitable application can be found for all requirements and needs. However, many companies only allocate a manageable budget for the content management system. In terms of budgeting, however, it is not only the selection of the CMS that needs to be considered, but also the subsequent implementation of the system.
Is a new CMS really necessary?
For this reason, companies should always carefully consider in the first step whether they really need a new CMS. Often, the existing content management system can be adapted to new requirements and needs. It is precisely these needs and requirements that determine which system is the most suitable.
Incidentally, companies can benefit greatly if they do not go in search of a new content management system on their own. With the support of a specialized service provider who has extensive knowledge of the market, it will be much easier to get an overview of the possible solutions. The search for the right CMS will thus be much quicker for companies