Our goal has always been to make powerful technology more accessible. More relevant. And ultimately, more personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even lets you customize your watch face to present time in a more meaningful, personal context that’s relevant to your life and schedule.
Apple Watch makes all the ways you’re used to communicating more convenient. And because it sits right on your wrist, it can add a physical dimension to alerts and notifications. For example, you’ll feel a gentle tap with each incoming message. Apple Watch also lets you connect with your favorite people in fun, spontaneous ways — like sending a tap, a sketch, or even your heartbeat.
Apple Watch gives you a complete picture of your all-day activity. The three rings of the Activity app show your daily progress and help motivate you to sit less, move more, and get some exercise. It’s also an advanced sports watch, giving you real-time stats for a variety of the most popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that information to improve the accuracy of your measurements and suggest personalized all-day activity goals. It even provides custom reminders to encourage you to achieve them.
A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a true expression of your personal taste. So we designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it.