- close the existing demand of the target audience;
- increase competitiveness;
- attract new customers;
- stimulate sales growth.
Proper assortment expansion is the key to successful business development. To do this, it is necessary to conduct surveys among visitors, study the needs of the target audience, analyse the pricing policy of suppliers and much more. Let's consider the example of a retail outlet of household goods and cosmetics, how to expand the assortment without errors.
Residents of large cities choose natural and environmentally friendly products
Market research shows that residents of large cities are willing to pay a little more for a product if it contains natural ingredients. If visitors to a retail outlet often ask consultants questions about the ingredients and country of production, it is important to meet their needs in time. It is necessary to buy japanese cosmetics wholesale from a reliable supplier, for example, here: https://eurasiantrade.co.jp/cosmetics/en, - so you offer an excellent alternative to European products.
The modern world is trying to keep a balance between European and Asian products. Putting on the shelves well-known brands of French, German production and goods from Asian countries, you will notice that every third customer will want to get acquainted with the novelty. Competent consultations of the hall staff or online managers will complement the product information. Brightly coloured packaging with biodegradable ingredients, clear instructions and excellent product quality will complete the introduction of a new product category.
It usually takes a few weeks for demand for the new category to pick up. Once the product can stand up to the competition, it is worth increasing purchases.
New product on the shelf
Sometimes product positions are replenished with goods about which little is known to the target audience. For example, among the needs were identified the naturalness of the components, affordable cost and a rich palette of shades. The marketer found a favourable supply of japanese cosmetics wholesale medium or large volume and made the first order. It is important to inform all participants in the business in time about the features of the product, for this you can use the following trajectories:
- introduce the advantages of the product to the consultants of the sales floor;
- print brochures or advertising booklets inviting to get acquainted with the novelty of the assortment;
- use the novelty as a component of gift sets;
- make a free gift for customers at the checkout.
These and many other techniques will allow the target audience to get acquainted with the novelty, in a short time to share impressions with friends, relatives and colleagues.
Expanding the assortment is a labour-intensive process. It is important to supplement the shelves with top-notch products and passionately communicate information about them to interested consumers. Counting the figures of the accounting reports at the end of the month, quarter and year will allow you to understand exactly how the action of introducing the product into the product range went.